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Vilniaus Duona – the most loved company in 2016

Vilniaus Duona – the most loved company in 2016

The social initiative project for business I Love My Company was organized in Lithuania for the fourth time. The project brings together a growing number of participating companies each year. There’s no analog competition in Lithuania, as employees of all Lithuanian companies get a unique opportunity to express love for their company in a creative video publicly.

Project‘s objective – to improve the microclimate in Lithuanian companies, enhance employee and employer relationships, elevate employee loyalty and team spirit. This project encourages the involvement of employees and employers both, to join in fun activities, together with putting forward high internal organizational culture, values and corporate traditions to the society.

The idea of the project “J’aime Ma Boîte” (I Love My Company) was created in France, and the initiative had a successful launch and attracted a great deal of local and international media attention.  This initiative is celebrated on the European Company’s International Day.

With competition lasting almost five months, the results showed what companies are most loved in 2016, and Vilniaus Duona is among them.

The employees involved in the project “I Love My Company” aimed to win using various tactics: by displaying everyday work routine, not lacking in humor and smiles, and some even dared to make a parachute jump. “The project, organized for the fourth year in a row, brings together employees and employers in fun activities, by inviting everyone to express love for their company and compete for the title of the most beloved company.  Many companies have been participating for several years in a row, and it only shows how the goal of this project is not just to win the title, the project is becoming a tradition. We want to thank all the participants for participating together”, – said Valdas Sutkus, the president of the Lithuanian Business Confederation (LBC), project’s initiator.

Participants competed in five categories, divided by companies’ size: XS, S, M, L or XL.

The winner of the L category became Vilniaus Duona. “It’s a touching moment. Typically, companies mean executives, managers, and today we are talking about love. And in my mind, it is the ground base for everything, just like in the family.”, – said Commercial Director of Vilniaus Duona.

Loyal employees are one of the key indicators of business success!


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