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Toste bread by Vilniaus Duona triumphant in Product of the Year competition

Toste bread by Vilniaus Duona triumphant in Product of the Year competition

Toste sandwich bread for toasting, produced by Vilniaus Duona, the largest bread bakery in the Baltic States,  won the gold medal in the “Product of the Year 2015” competition in the category of Bread, Confectionery, and other food products. The annual competition is organized by the Lithuanian Confederation of Industrialists.

The winning medal for Vilniaus Duona product was awarded by the Awards Committee, after summarizing experts ‘conclusions of tasting and products analysis. The criteria of food quality assessment taken into account by the experts included taste, quality, nutritional and product’s biological value and hygiene properties, usage of new technologies and raw materials in production, product’s technological features and national culinary heritage preservation.

The Toste sandwich bread for toasting is sold sliced, in packages of 500 g. Baking of this type of bread started in 2010, and since 2015, after the new Vilniaus Duona bakery’s installation, baking of sandwich bread began in Lithuania. Toste bread contains only the highest quality ingredients, no additives or preservatives.

“We were among the first ones to bake bread for sandwiches, and we greatly appreciate the fact that our long-term work was celebrated with a prestigious award. This bread is well known and popular throughout the country, and we take pride in our masters who have created a recipe of great flavor.”, – says Vilniaus Duona Director of Commerce Gražvydas Jukna.

According to data from Nielsen’s bread market survey, Vilniaus Duona is holding leading positions in toasting bread category market for several years.  According to sales during months of August-September of the current year, Vilniaus Duona held 47.3% of the market in this category.  Toste is also leading in the sandwich bread category market. According to Vilniaus Duona data, sales within 11 month period increased by 20%, compared to the same period last year.

Lithuanian Confederation of Industrialists by organising The Lithuanian Product of the Year Competition aspires to encourage Lithuanian producers to develop products of high-quality, competitive in Lithuanian and foreign markets, to inform consumers about all the possibilities of purchasing reliable, high-quality, environmentally friendly and Lithuanian products safe in all aspects, and to encourage Lithuanians of choosing to buy Lithuanian goods.

Vilniaus Duona UAB is the largest bakery in the Baltic States and the leader of Lithuania’s bread market. Company’s product range reaches more than 80 names of bread products. Vilniaus Duona is affiliated to Finland’s and Baltic States baking companies’ leader Vaasan Oy, a part of corporate group Lantmännen, operating in industries of agriculture, machinery, energy, and food. Vilniaus Duona turnover in 2014 was EUR 29.7 million.

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